As a new business with a lot of experience, F1 Cabinets and Furniture was relatively unknown as a brand in the market. Our challenge was to create a brand that instills a sense of qualtiy craftsmanship combined with a dependable set of products and services.
We created and launched cohesive brand identity which utilized imagery of artistic craftsmanship and fine details of woodwork combined with a rich and woody color palette. The logo is inspired by the letters âFâ and â1â and shaped to resemble an abstract cabinet door and handle.
