The challenge was to create a new brand and app design targeting small business owners. The app was developed to offer users email marketing, calendar and contact tools to help run a small business more efficiently from a smart phone.
We developed a logo inspired by a common office paperclip. The form also resembled the letter’s “G” and “N” for GoNotes. We used illustrations to portray a wide variety of everyday small business owners while keeping the look feeling easy, bright, fresh and fun.