The Challenge

An established, growing pool equipment company wanted to position themselves as THE brand for new innovations and solutions. Though the logo was already established the client wanted to give the brand a fresh, updated look and feel.

The Solution

Our solution was to move the company from a product-oriented to a benefit-oriented look and feel. This was accomplished by featuring rich lifestyle images, a fresh font face and a clean, forward-leaning look and feel for the swimming pool industry.

Color Pallete

Website & Mobile


Product Illustration & Animation

Additional Work