The challenge was to create a brand that had an established, trustworthy corporate feel while suggesting some intrinsic product qualities. The product is a collection of marketing solutions targeting businesses with physicians or other medical practices.
We created a logo and brand that featured a small box, sometimes shown in the hands of an established physician. “Proven marketing solutions. One simple package”. The palette was inspired by the colors typically found on medical scrubs. The icon resembles a box or package while the font suggests a strong trustworthy brand.